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Georgia Leybourne

Chief Marketing OfficerLinnworks

London, UK

Skills

Marketing Management

About

Making a difference to the people in my life is my core focus. Whether that's family, friends, partners, customers, colleagues or a complete stranger, it is important to me that their association with me has a positive impact. For the past 15 years professionally, my work has involved the retail industry and that uncanny inflexion point between a retailer's commercial dominance in their space and operational excellence in their supply chain. That double-edged sword a retailer has where they want to grow and create more revenue for their business, but every upward movement of their sales increases the complexity (and the cost) of their operations. My experience is in technology, working for clever companies who develop comprehensive solutions that nail these challenges for retail. Innovative and dynamic Connected CommerceOps capability that help retailers grow whilst bringing their operations under control and giving them the opportunity to deliver cost effective revenue, great customer service and operational excellence for their business.

Published content

20 Ways Data Analytics Gives Physical Stores A Competitive Edge

expert panel

There's no denying the convenience of online shopping, but brick-and-mortar stores still hold unique advantages—and data analytics can help them sharpen those advantages in unexpected ways. By harnessing real-time insights and hyperlocal intelligence, retailers are transforming in-store shopping in ways online-only brands can’t match. Below, Forbes Technology Council members share surprising and effective ways physical stores can leverage data analytics to compete with e-commerce and win over modern shoppers. Whether you're trying to improve efficiency, personalize service or curate unique in-person experiences, follow these tips to make the most of your store data.

AI Co-Pilots: How Devs Can Ensure Trustworthy, Reliable Performance

expert panel

AI co-pilots introduce new efficiencies—and new risks—for development teams that integrate them into their daily processes. One of the biggest challenges is managing AI hallucinations and unpredictable outputs that can compromise quality, trust and even business outcomes. Ensuring co-pilots consistently deliver reliable, accurate support requires a strategic approach grounded in both technical innovation and strong human oversight. Below, members of Forbes Technology Council share proven strategies for reducing AI hallucinations and improving co-pilot performance.

19 Underrated Strategies To Gain A Competitive Edge As A Tech Startup

expert panel

Early-stage tech startups often face steep competition and limited resources, so it's essential to find creative ways to stand out. While many founders focus on product features or fundraising, there are lesser-known strategies that can provide a powerful edge. Here, 19 members of Forbes Technology Council share underrated tactics that savvy startups can use to gain traction and build trust with their target audiences. From deeply engaging with early customers to partnering with established market players, these strategies can help any startup outmaneuver the competition.

Company details

Linnworks

Company bio

Power your entire eCommerce operation – full inventory management from promotion on hundreds of marketplaces, to order management to warehouse management with full control of shipping orchestration – from a single, centralised platform.

Industry

Retail

Area of focus

Software

Company size

201 - 500
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